The International Padel Federation teams up with CUPRA to drive Padel to the next level

• CUPRA becomes the main sponsor of the International Padel Federation (IPF)
• Both sides commit to supporting the international expansion of the racquet sport
• The brand was the title sponsor of the CUPRA European Padel Championship 2019
• The CUPRA Ateca Limited Edition was present in Rome during the tournament

CUPRA smashes it again on the padel court. After incorporating four of the world’s best players into its tribe and signing a special partnership with the World Padel Tour until 2021, the brand expands its presence in the racquet sport by becoming the main sponsor of the International Padel Federation (IPF) until the end of 2020.

The special collaboration between CUPRA and the IPF was revealed at the CUPRA European Padel Championship. The brand was the title sponsor of the event which took place in Rome from the 4th to the 9th of November.

The agreement was signed by Antonino Labate, CUPRA director of Strategy, Business Development and Operations, and IPF President Luigi Carraro during the celebration of the CUPRA European Padel Championship.

At the signing ceremony, Antonino Labate stated:

“The association between CUPRA and the International Padel Federation reinforces our commitment to support the international expansion of this sport. We have decided to contribute to the professional development of padel, which has currently more than five million players in Spain and it is experiencing exponential growth across Europe, where the installation of new facilities is growing by triple-digit”.

Furthermore, Luigi Carraro affirmed:

“We are glad that a brand like CUPRA has decided to accompany padel on its path towards international development. Together we will work to make this sport increasingly popular and more professional, which will help us achieve our goal of making padel an Olympic sport“.

The fans who attended the CUPRA XI European Padel Championship 2019 were delighted by an exhibition match between the brand’s padel ambassadors and former football players Vincent Candela and Luca Marchegiani.