PADEL, A GREAT ASSET FOR THE TOURISM SECTOR

It has been a while since Padel is no longer a “game” but having reached the Sport status. it’s played in more than 90 countries, growing each year the number of Federations, clubs, and players worldwide.

Nowadays Padel has found a new way of business models in certain parts of the world: Padel has become a tourist attraction, being an asset to the regions that most support this sector.
In the current times we are living, the countries that depend on tourism see in Padel an opportunity to show the world the good condition of their regions. The Padel and, above all, the CUPRA FIP TOUR circuit gives assets, activities, and shows to advertise the cities.

With the exception of some stages, most of the tournaments in 2020 have had the support of governments and institutions, which leads us to think that it is a product that they like and for which they bet. So, they can use these events to showcase themselves to the world

The last example, FIP STAR GRAN CANARIA, under the organization of the Canarian Padel Federation, serves as a model to be copied by all those tournaments that are joining the 2021 calendar. The purpose: Impact and economic return in all those cities where an International Federation tournament is held.

The tournament had a total of 107 pairs registered in both categories, male and female, in addition, it counted with the highest prize of the year 12,000€, the prize was equal for both categories and becoming the international circuit tournament that has distributed the most money in a women’s draw: 6,000€

we want to congratulate the champions, they have already qualified directly to the CUPRA FIP FINALS, and finalists:

Males’ category:

  • Champions: JAVIER PEREZ MORILLAS – MARIO DEL CASTILLO MARIN
  • Runner-up: JAVIER MARTINEZ VAZQUEZ – JAVIER REDONDO MENDEZ

Females’ category:

  • Champions: VIRGINIA RIERA DIAMBRI – SOFÍA ARAÚJO
  • Runner-up: ANNA CORTILES TAPIAS – JESSICA CASTELLO LOPEZ

We give you some details that have made the organization of this FIP STAR GRAN CANARIA, with one of the most media impact tournament this year before the start of the competition:

  • the set up of a simple website, but with valuable information about the event and the most important tourist activities on the island, and it can also be reused in the coming years: www.fipstargrancanaria.com
  • Streaming 4k with 4 cameras. With a schedule already established one week before the start of the competition.
  • A good video advertising about the tournament, giving more importance to the event and protagonism to the island: https://fb.watch/1AS-s9ovlg/
  • A presentation with the sponsors and supporters of local institutions: https://www.facebook.com/GranCanariaDeportes/posts/2668020626780759
  • Merchandising taking advantage of the necessary sanitary measures to avoid possible infections

These are some examples of how to convert an event to give an asset to regions that are looking for showcases, not very expensive, with high returns and visibility:

FIP STAR GRAN CANARIA

Press notes (Canary Padel Federation)

  • Nº1 – Sent on October 27, 2020
  • Nº2 – Sent on October 30, 2020
  • Nº3 – Sent on October 3, 2020
  • Nº4 – Sent on October 4, 2020
  • Nº5 – Sent on October 5, 2020

Media and press impact return:

Fecha Medio Enlace
23.10.2020 La Vanguardia https://www.lavanguardia.com/deportes/20201023/484241052659/fip-star-gran-canaria-2020-primer-torneo-internacional-de-padel-de-canarias.html
27.10.2020 20 minutos https://www.20minutos.es/noticia/4433303/0/gran-canaria-acogera-del-1-al-8-de-noviembre-la-prueba-internacional-de-padel-fip-star/
27.10.2020 Padel Spain http://www.padelspain.net/portada/16381/Presentado-de-manera-oficial-el-debut-de-Canarias-en-una-prueba-FIP-Star
27.10.2020 Maspalomas Ahora https://maspalomasahora.com/art/53380/la-primera-prueba-de-padel-internacional-fip-star-se-juega-en-canarias
27.10.2020 La Vanguardia https://www.lavanguardia.com/deportes/20201027/4949420757/gran-canaria-acoge-en-noviembre-el-torneo-internacional-de-padel-fip-star.html
27.10.2020 La Vanguardia https://www.lavanguardia.com/local/canarias/20201027/4949138220/gran-canaria-acogera-del-1-al-8-de-noviembre-la-prueba-internacional-de-padel-fip-star.html
27.10.2020 PadelNest https://www.padelnest.com/torneo/r0cmjglw00
27.10.2020 El periódico de Canarias https://www.elperiodicodecanarias.es/fip-star-gran-canaria-2020-primer-torneo-internacional-de-padel-de-canarias/
27.10.2020 Analistas de pádel https://www.analistaspadel.com/llega-el-fip-star-gran-canaria-2020/
27.10.2020 MundiPadel https://www.mundipadel.com/torneos-cupra-fip-tour-2020-espana
27.10.2020 Acfi Press https://acfipress.com/acfiradio_reportaje.php?id=50226
27.10.2020 Acfi Press https://www.acfipress.com/radio/2020-10-27/gran-canaria-la-primera-prueba-de-padel-internacional-fip-star-se-juega-en-canarias-a-partir-del-domingo-2
27.10.2020 Televisión Canaria http://www.rtvc.es/deportes/gran-canaria-acogera-la-prueba-internacional-de-padel-fip-star-219400.aspx
27.10.2020 Televisión Canaria https://www.youtube.com/watch?v=ivRsGUkctnI&feature=emb_logo
27.10.2020 Teldeporte https://www.teldeporte.com/la-primera-prueba-de-padel-internacional-fip-star-se-juega-en-canarias/
27.10.2020 Sporthd https://www.sporthd.news/texto-diario/mostrar/2138029/gran-canaria-acogera-1-8-noviembre-prueba-internacional-padel-fip-star
23.10.2020 La Vanguardia https://www.lavanguardia.com/deportes/20201023/484241052659/fip-star-gran-canaria-2020-primer-torneo-internacional-de-padel-de-canarias.html
27.10.2020 Radio Nacional de España https://www.rtve.es/alacarta/audios/canarias-informativos/archipielago-noticias-27-10-20/5696092/
27.10.2020 Cadena Ser https://play.cadenaser.com/audio/ser_las_palmas_serdeportivoslaspalmas_alt24_20201027_140300_142100/
27.10.2020 Cadena Cope https://www.cope.es/emisoras/canarias/las-palmas/gran-canaria/deportes-gran-canaria/audios/deportes-gran-canaria-octubre-del-2020-con-juan-francisco-cruz-con-ultimo-las-palmas-20201027_1255245
27.10.2020 Sport HD https://www.sporthd.news/texto-diario/mostrar/2138029/gran-canaria-acogera-1-8-noviembre-prueba-internacional-padel-fip-star
27.10.2020 La Provincia https://www.laprovincia.es/deportes/2020/10/28/estrellas-toman-calzada-21547374.amp.html
23.10.2020 Padel Magazine (Portugal) https://padel-magazine.pt/os-can%C3%A1rios-um-destino-seguro/
27.10.2020 Padel Magazine (Francia) https://padelmagazine.fr/les-canaries-premiere-region-despagne-a-relancer-les-tournois/
27.10.2020 Teleprensa https://www.teleprensa.com/articulo/deportes/gran-canaria-acogera-1-8-noviembre-prueba-internacional-padel-fip-star/20201027143321851991.html
27.10.2020 Europa Press https://fotos.europapress.es/fotonoticia/f3399670/
27.10.2020 Europa Press https://www.europapress.es/islas-canarias/noticia-gran-canaria-acogera-noviembre-prueba-internacional-padel-fip-star-20201027151139.html
26.20.2020 Analistas Padel https://www.analistaspadel.com/llega-el-fip-star-gran-canaria-2020/
4.11.2020 La Provincia https://www.laprovincia.es/deportes/2020/11/04/fip-star-gran-canaria-instala-22240247.html
4.11.2020 Canarias7 https://www.canarias7.es/deportes/fase-previa-star-20201104023313-ntvo.html
3.11.2020 Teldeporte https://www.teldeporte.com/el-fip-star-gran-canaria-en-su-cuenta-atras/
1.11.2020 Padel Magazine https://padel-magazine.es/fip-star-canaries-un-tournoi-tres-international/
31.10.2020 Periódico de Canarias https://www.elperiodicodecanarias.es/fip-star-gran-canaria-cierra-inscripcion-con-107-parejas-y-11-nacionalidades/
1.11.2020 Padel Magazine https://padel-magazine.de/Fip-Star-Canaries-ein-sehr-internationales-Turnier/
5.11.2020 Noticanarias https://www.noticanarias.com/el-fip-star-gran-canaria-instala-el-espectaculo-padel-en-la-calzada/
30.10.2020 La Vanguardia https://www.lavanguardia.com/deportes/20201030/4979520662/fip-star-gran-canaria-cierra-inscripcion-con-107-parejas-y-11-nacionalidades.html
3.11.2020 La Vanguardia https://www.lavanguardia.com/deportes/20201103/49204870580/un-total-de-26-partidos-en-la-primera-jornada-de-fip-star-gran-canaria-2020.html
5.11.2020 Canarias7 https://www.canarias7.es/deportes/star-gran-canaria-20201105023317-ntvo.html