{"id":24425,"date":"2022-12-23T14:02:02","date_gmt":"2022-12-23T13:02:02","guid":{"rendered":"https:\/\/www.padelfip.com\/2022\/12\/23\/its-a-record-breaking-first-season-for-premier-padel-as-the-sport-goes-global-in-2022\/"},"modified":"2023-06-16T14:22:43","modified_gmt":"2023-06-16T12:22:43","slug":"its-a-record-breaking-first-season-for-premier-padel-as-the-sport-goes-global-in-2022","status":"publish","type":"post","link":"https:\/\/www.padelfip.com\/es\/2022\/12\/its-a-record-breaking-first-season-for-premier-padel-as-the-sport-goes-global-in-2022\/","title":{"rendered":"IT\u2019S A RECORD-BREAKING FIRST SEASON FOR PREMIER PADEL AS THE SPORT GOES GLOBAL IN 2022"},"content":{"rendered":"

Premier Padel\u2019s FIRST season CONCLUDES WITH TOURNAMENTS ON 5 CONTINENTS, all-time record attendances, broadcast statistics and prize money FOR THE player-driven tour<\/strong><\/p>\n

\u00a0<\/strong>LONDON, DOHA \u2013 23 DECEMBER 2022.<\/strong> Premier Padel concluded its first official season in Milan with great success, after a record-breaking year that has further elevated the sport of padel to unprecedented levels of global exposure, tournament attendance and professional support in all areas.<\/p>\n

Premier Padel, governed by the International Padel Federation (FIP), backed by the Professional Padel Association (PPA), and supported by Qatar Sports Investments (QSI), has considerably boosted the sport\u2019s growth and potential. Through the establishment of a global circuit, Premier Padel has partnered with an extensive portfolio of international broadcasters and sponsors, taking the sport to 7 countries and 5 different continents<\/strong> (Africa, Asia, Europe, North America and South America) during this first year\u2019s 8-event calendar.<\/p>\n

Premier Padel\u2019s debut season has seen padel in world-renowned venues such as the iconic Stade Roland-Garros in Paris, Rome\u2019s historical Foro Italico, Madrid\u2019s Wizink Center and the Aconcagua Arena in Mendoza (Argentina). These spectacular venues broke spectator records from the outset, including the all-time record attendance<\/strong> at any padel tournament (55k<\/strong> spectators during the Mendoza Premier Padel P1) and the second all-time record attendance<\/strong> at any single padel match (more than 11k<\/strong> fans in Mendoza\u2019s final), concluding its first season with over 200k <\/strong>spectators across the 8 events.<\/p>\n

Global reach: +180 territories and 6 continents<\/strong><\/p>\n

The tour has also broken new ground in terms of broadcasting and reach, after signing 11 multi-year broadcast agreements \u2013 including global leading broadcasters such as ESPN, beIN Sports, Canal+ and RTVE. During its first season, Premier Padel has been broadcast internationally across more than 180 territories and 6 continents<\/strong>, with a household reach of +150M<\/strong>, delivering a truly world-class product to its now much larger audience.<\/p>\n

Furthermore, Premier Padel has ensured padel is made as accessible as possible on the global stage thanks to its live streaming deal with YouTube<\/strong>, culminating in over 22M views<\/strong> \u2013 17M live stream viewers \u2013 and a total of 6M hours of padel watched. The brand\u2019s rapid digital growth in other official channels (Instagram, Twitter) has resulted in a followers of over 300k accrued in less than a year.<\/p>\n

Enhancing professional care for the padel players\u2019 tour<\/strong><\/p>\n

Since its launch in February 2022, the athlete-first strategy <\/strong>has driven the spirit of Premier Padel\u2019s tour, coordinating with the players through the PPA and taking together all key commercial decisions.<\/p>\n

The tour\u2019s first season has also focused on enhancing the standards of all competitions, venue conditions and player facilities & services, including the best medical care, access to world-class sports medical centres, and the presence of top medical professionals in every event.<\/p>\n

On the economical side, Premier Padel has elevated the sport\u2019s economics to an unprecedented level, paying players fairly and allowing them to develop a career solely committed to padel. Record prize money<\/strong> has been paid, including \u20ac525k for \u2018Majors\u2019 (Doha, Rome, Paris and Mexico) and \u20ac250k for P1 tournaments.<\/p>\n

An exciting new brand that cares<\/strong><\/p>\n

Premier Padel was unveiled early this year, under a brand that captures the dynamic essence and exciting spirit of padel. To date, more than 50 internationally and domestically recognised brands have supported the tour through sponsorship of the events that have taken place so far.<\/p>\n

On the other hand, Premier Padel recognises the importance of padel\u2019s ever-growing audience to positively impact on society, with partnerships such as the one established with the World Health Organization (WHO) Foundation<\/strong>. This initiative is focused on raising awareness of mental health, especially in sports, with the joint mission to support and amplify the importance of mental and physical well-being to communities, with much more to come.<\/p>\n

Onwards is upwards<\/strong><\/p>\n

Premier Padel is on track to further expand the calendar in 2023 and ultimately establish a 24+ event schedule from 2024, bringing additional tournaments to padel fans in every corner of the world and more importantly to those as yet unaware of the sport. The complete tour calendar from 2024 should cement Premier Padel\u2019s status as the leading global padel tour on all continents.<\/p>\n

The tour is dedicated to establishing a women\u2019s equivalent, and is in ongoing negotiations with the IPPA (International Padel Players Association) to ensure it has the women\u2019s circuit on board, a key component for the inclusive expansion of padel for all, worldwide.<\/p>\n","protected":false},"excerpt":{"rendered":"

Premier Padel\u2019s FIRST season CONCLUDES WITH TOURNAMENTS ON 5 CONTINENTS, all-time record attendances, broadcast statistics and prize money FOR THE player-driven tour \u00a0LONDON, DOHA \u2013 23 DECEMBER 2022. Premier Padel concluded its first official season in Milan with great success, after a record-breaking year that has further elevated the sport of padel to unprecedented levels […]<\/p>\n","protected":false},"author":11,"featured_media":27904,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[294],"tags":[],"class_list":["post-24425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-premier-padel"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.padelfip.com\/es\/wp-json\/wp\/v2\/posts\/24425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.padelfip.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.padelfip.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.padelfip.com\/es\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.padelfip.com\/es\/wp-json\/wp\/v2\/comments?post=24425"}],"version-history":[{"count":0,"href":"https:\/\/www.padelfip.com\/es\/wp-json\/wp\/v2\/posts\/24425\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.padelfip.com\/es\/wp-json\/wp\/v2\/media\/27904"}],"wp:attachment":[{"href":"https:\/\/www.padelfip.com\/es\/wp-json\/wp\/v2\/media?parent=24425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.padelfip.com\/es\/wp-json\/wp\/v2\/categories?post=24425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.padelfip.com\/es\/wp-json\/wp\/v2\/tags?post=24425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}