FIP World Cup, a digital and social media boom: unique website users up 62% and Instagram views up 70% compared with 2024. YouTube channel also takes off

• The International Padel Federation’s platforms recorded extraordinary figures during the week in Doha: visitors from 212 countries accessed www.padelfip.com, with one million page views on finals day alone
  

 

All eyes around the world were on Doha and the FIP World Cup. The week at the Khalifa Tennis & Squash International Complex, featuring Spain’s double triumph, delivered extraordinary emotion, colour, entertainment, passionate support and world-class padel. Interest in the most important national-team competition organised by the International Padel Federation reached an all-time high. A comparison between the figures compiled by the FIP Research & Data Analysis Department and those from the previous edition in 2024 reveals impressive growth across the board, from the website and social media to views on the FIP YouTube channel, which broadcast coverage from all eight courts where the 32 national teams competed for the two titles ultimately won by Spain, led by Juanjo and Carolina Navarro.

 

 

WEB There were 405,000 unique users on www.padelfip.com during the week of the FIP World Cup, a 62% increase compared with the same week in 2024. The rise was even greater for website views, up 73% to 3,630,000, and for pages dedicated to the competition, up 141% to 2,407,000. A total of 37 articles were published. While the number of countries reached stood at 180 in 2024, it rose to 212 in 2026. Average daily users doubled, exceeding 100,000, while finals day set a new record of more than 165,000 users and one million page views. Spain and Argentina, the two nations whose women’s and men’s teams both reached the finals, accounted for a large share of the traffic. Italy, whose women’s team finished third, ranked third among the countries with the most users, followed by Indonesia, making its first appearance at the FIP World Cup, in fourth place, and Portugal, bronze medallists in the men’s competition, in fifth.

 

 

SOCIAL MEDIA The FIP World Cup boom was also reflected in the social media figures. Around 500 stories and 230 posts and reels published by the FIP on Instagram alone generated more than 80 million views, up 70% compared with 2024, reaching over 5.2 million accounts (+99%). Interactions increased by 35% to 1,410,000, bringing in more than 23,000 new followers in a single week. These figures were complemented by the 1.4 million unique users who viewed content on Facebook, generating a total of 7 million views. Finally, the FIP YouTube channel gained more than 30,000 subscribers, recording 9 million views from 172 countries and 41 million impressions. A global success.